CASESTHETIC CUSTOM PHONE CASE
An e-commerce storefront specializing in custom designer phone cases crafted from a range of eco-friendly and recycled materials. The brand is engineered to deliver an efficient, user-friendly customization experience tailored to design-conscious consumers aged 18 and older.
User research was done for utilization of empathy maps, user stories, and journey maps highlighting that busy professionals view fashion accessory customization as a form of leisure but standard e-commerce platforms ruin this experience with visual clutter, unoptimized mobile interfaces, and poor screen-reader compatibility. You can review the complete research notes for further details.
Pain Points
The user interface features a premium aesthetic - a sophisticated, high-end neutral color palette of sand, grey, white, and black. This visual layout is combined with the Quicksand typeface for clean, elegant, and highly legible choice of fonts.
User Interface Design
This design leverages on-demand menu visuals and streamlined customization touches to help users in selecting products. Additionally, structured pop-ups and accessible FAQ modules enhance navigation and ensure clarity for assistive technology users before making choices.
Website Features
Based on user feedback - the website provides clean interface with straightforward navigation and well-structured product details accessible in a few clicks. The primary design takeaway focuses on prioritizing user needs and integrating clear feature transparency to enhance the overall purchasing experience.
Takeaway
